ASPOREA® Make AI and Digital Transformation Actually Stick

ASPOREA COMMUNICATIONS EFFECTIVENESS CHECK

Asporea® Communications Effectiveness Check is a free, fast diagnostic for change teams to assess whether communications are genuinely landing, not just being sent. It helps you rate, in a structured way, how well your approach is driving awareness and desire through clear “why and why now” messaging, credible ownership (sponsor and people managers), audience tailoring, consistent reinforcement, two way listening, and rumour control. Once all questions are completed, you’ll receive an overall effectiveness score out of 100, section scores to pinpoint weak areas, and practical guidance on where to focus first. You can then print a clean A4 summary for your working pack or stakeholder notes.

INSTRUCTIONS

Read each statement and select a response from 1 (Not True) to 5 (Consistently True). You can work through the questions sequentially, or choose your own order.

HOW SCORING WORKS

Your responses are mapped to a readiness score out of 100. Guidance is shown only after every question has been answered.

Once all questions are complete, a Print results (A4) button will appear.

This generates a printer friendly summary that you can save as a PDF or print for workshops and planning.

The Role group and Expected impact dropdowns are optional. They help you contextualise the results on the printout, but they do not change the score.

DISCLAIMER

This is a rapid indicative snapshot based on perceptions at a point in time. Use it alongside impact assessment, stakeholder insights, and delivery risk inputs. It is not intended for assessing individual performance.

Asporea Communications Effectiveness Check

How to use: Complete this as a change team assessment after reviewing evidence (leader sends, manager toolkits, engagement rhythms, Q&A logs, channel analytics, stakeholder feedback). Score each statement based on what is true in practice, not intent. If unsure, score conservatively.

This tool assesses effectiveness (awareness and desire drivers), not volume of communications outputs.

Completion
0%
0 / 18 answered
Status
Answer all questions for results and guidance.
Scale (1 is weaker, 5 is stronger)
1 Not true in practice 2 Rarely true 3 Partly true or inconsistent 4 Mostly true 5 True consistently and demonstrably
Clarity and case for change
The case for change can be explained in one or two plain language sentences.
Not true Consistently true
“Why now” is clear, including consequences of delay or doing nothing.
Not true Consistently true
Messages consistently connect the change to organisational goals and team level impact.
Not true Consistently true
Ownership and messenger credibility
The sponsor is visibly and credibly delivering the key messages at the right moments.
Not true Consistently true
People managers are enabled and actively communicating with their teams (not just forwarding emails).
Not true Consistently true
The right messenger is used for the right message (sponsor for direction, leaders for commitment, managers for local impact).
Not true Consistently true
Audience fit and relevance
Communications are tailored by cohort (role, location, function, seniority) rather than one size fits all.
Not true Consistently true
Impacted people can see “what changes for me” and what they need to do next.
Not true Consistently true
Channels and timing fit operational reality (frontline access, shifts, remote, language needs).
Not true Consistently true
Consistency, cadence, and reinforcement
Messages are consistent across channels and leaders (no contradictions or mixed signals).
Not true Consistently true
Cadence is sufficient to cut through noise and is aligned to delivery milestones.
Not true Consistently true
Reinforcement is built in (repetition of key points, leader repeats, manager rhythm).
Not true Consistently true
Two way mechanisms and listening
There are clear two way channels for questions and concerns (and people use them).
Not true Consistently true
Questions receive timely, credible responses, with themes fed back into communications.
Not true Consistently true
Listening leads to action: people can see concerns being addressed or explained.
Not true Consistently true
Rumour control and confidence
Rumours and misinformation are detected early through active listening.
Not true Consistently true
There is a trusted single source of truth that is kept current and referenced.
Not true Consistently true
Overall, communications are building confidence and momentum rather than anxiety and resistance.
Not true Consistently true

Results

Answer all questions for results and guidance.

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If you are planning or delivering an AI, digital or major reform initiative, early adoption planning significantly improves outcomes and reduces delivery risk.

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