
Why Change Management Isn’t Just the Change Team’s Job
Today, we’re addressing another critical misunderstanding that I see time and again on projects: the notion that the change manager is solely responsible for change
Justin Tabari brings deep expertise in change communications, shaped by hands-on experience delivering transformation initiatives in some of the world’s most complex operating environments — including aviation.
At Asporea, Justin specialises in crafting communication strategies that help people make sense of change. He brings clarity, structure and consistency to change messaging, ensuring stakeholders know what’s happening, why it matters, and what to do next.
His background includes senior roles at Virgin Australia and Cathay Pacific, where he supported large-scale transformation programs, system upgrades and operational change. Working across functions and time zones, Justin developed communication approaches that cut through noise and supported real behavioural shifts — often under pressure and with diverse stakeholder groups.
A skilled digital communicator, Justin also brings strong capability in online publishing tools, internal intranet platforms, and digital engagement channels. He knows how to reach people where they are — and how to adapt messaging for frontline, back-office and leadership audiences alike.
Whether it’s a new system rollout or a business-wide shift in process, Justin ensures people don’t just receive the message — they understand it.
Today, we’re addressing another critical misunderstanding that I see time and again on projects: the notion that the change manager is solely responsible for change
Throughout this series, I’ve covered some of the most common misconceptions about change management: that it’s just about communication, that technical implementation is enough, that
As businesses continue to evolve and embark on transformation projects, the need for effective change management is more critical than ever. Whether your organisation is
Being parachuted into a project that’s already in progress can be daunting, especially for newer change managers. Perhaps you’re taking over from another resource, or